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Journalists paid by "likes"

Posted: Mon Mar 15, 2021 8:28 pm
by FlammableFlower
Telegraph is considering linking journalists pay to the popularity of their articles.

I can't see any unforeseen outcomes, especially in the current political climate...

Re: Journalists paid by "likes"

Posted: Mon Mar 15, 2021 8:59 pm
by Bird on a Fire
FlammableFlower wrote: Mon Mar 15, 2021 8:28 pm Telegraph is considering linking journalists pay to the popularity of their articles.

I can't see any unforeseen outcomes, especially in the current political climate...
Assessing the value of article-writers' careers according to easily gamed engagement metrics?! Disgraceful. Who do they think they are, academics?

Re: Journalists paid by "likes"

Posted: Mon Mar 15, 2021 9:12 pm
by Allo V Psycho
Bird on a Fire wrote: Mon Mar 15, 2021 8:59 pm
FlammableFlower wrote: Mon Mar 15, 2021 8:28 pm Telegraph is considering linking journalists pay to the popularity of their articles.

I can't see any unforeseen outcomes, especially in the current political climate...
Assessing the value of article-writers' careers according to easily gamed engagement metrics?! Disgraceful. Who do they think they are, academics?
OK BoaF, you made me laugh there :-)

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 9:22 am
by FlammableFlower
Bird on a Fire wrote: Mon Mar 15, 2021 8:59 pm
FlammableFlower wrote: Mon Mar 15, 2021 8:28 pm Telegraph is considering linking journalists pay to the popularity of their articles.

I can't see any unforeseen outcomes, especially in the current political climate...
Assessing the value of article-writers' careers according to easily gamed engagement metrics?! Disgraceful. Who do they think they are, academics?
Arf, that's a good one

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 2:42 pm
by bjn
FlammableFlower wrote: Mon Mar 15, 2021 8:28 pm Telegraph is considering linking journalists pay to the popularity of their articles.

I can't see any unforeseen outcomes, especially in the current political climate...
Hasn't it always been like that, but mediated by circulation figures, market surveys and all that sort of analogue age stuff?

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 4:04 pm
by FlammableFlower
Not sure on the detail, but I thought before it was less directly linked. Before, popular journos/writers could negotiate better pay, now the link is being more directly and rapidly made. It's now being fed steroids.

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 4:13 pm
by headshot
Similar to a theatre company I know of that only offers auditions to people that have more than 10,000 followers on social media. Bobbins.

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 4:35 pm
by dyqik
They're all probably already doing something not too far from this, with page impressions on websites. But meditated by common* sense of editors etc.

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 8:21 pm
by Bird on a Fire
headshot wrote: Tue Mar 16, 2021 4:13 pm Similar to a theatre company I know of that only offers auditions to people that have more than 10,000 followers on social media. Bobbins.
You can buy 10,000 social media followers for a few quid, so that's a really stupid way of making theatre more elitist without actually filtering candidates usefully.

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 8:57 pm
by headshot
Bird on a Fire wrote: Tue Mar 16, 2021 8:21 pm
headshot wrote: Tue Mar 16, 2021 4:13 pm Similar to a theatre company I know of that only offers auditions to people that have more than 10,000 followers on social media. Bobbins.
You can buy 10,000 social media followers for a few quid, so that's a really stupid way of making theatre more elitist without actually filtering candidates usefully.
Yyyyup. Also, why would even having 10,000 legit followers make someone a suitable/talented candidate?

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 9:01 pm
by Bird on a Fire
headshot wrote: Tue Mar 16, 2021 8:57 pm
Bird on a Fire wrote: Tue Mar 16, 2021 8:21 pm
headshot wrote: Tue Mar 16, 2021 4:13 pm Similar to a theatre company I know of that only offers auditions to people that have more than 10,000 followers on social media. Bobbins.
You can buy 10,000 social media followers for a few quid, so that's a really stupid way of making theatre more elitist without actually filtering candidates usefully.
Yyyyup. Also, why would even having 10,000 legit followers make someone a suitable/talented candidate?
I mean, the first thing I do after watching a good play is follow all the cast members on Instagram. Doesn't everyone? ;)

Re: Journalists paid by "likes"

Posted: Tue Mar 16, 2021 9:33 pm
by Squeak
headshot wrote: Tue Mar 16, 2021 8:57 pm
Bird on a Fire wrote: Tue Mar 16, 2021 8:21 pm
headshot wrote: Tue Mar 16, 2021 4:13 pm Similar to a theatre company I know of that only offers auditions to people that have more than 10,000 followers on social media. Bobbins.
You can buy 10,000 social media followers for a few quid, so that's a really stupid way of making theatre more elitist without actually filtering candidates usefully.
Yyyyup. Also, why would even having 10,000 legit followers make someone a suitable/talented candidate?
On the unsupportable assumption that those 10,000 followers are real, I guess it makes your advertising strategy somewhat easier. A cast of ten gives you a list of several tens of thousands (assuming a lot of duplicates) of followers interested in seeing as least one cast member perform.